Project status

Reisacher BMW Dealership

Augsburg, Germany

Reisacher has created a fascinating brand world covering 344,445 square feet at its BMW dealership in central Augsburg, where new and used cars are exhibited over two levels. The first floor houses the showrooms for BMW, Mini and BMW motorbikes as well as experience worlds for Alpina, BMW i and BMW M. The upper floor features up to 200 used vehicles. In addition to more than 100 parking spaces, the dealership has bright, generously dimensioned waiting lounges.

The facades of the imposing sales areas are executed in post-and-beam style, while very large glazing elements ensure the greatest possible transparency in the building. The parking levels are fitted with translucent facade elements.